Ethics In Modern Journalism.

Advancement in technology is achieved through innovation that facilitates human’s life day after day. Such advanced technology has let journalists to work more efficiently and furiously. But technology aided journalism can not go ahead due to professional pressure and suffocation in the present corporate environment and culture.Journalism, based on ethical codes, is not fully ‘works for public’today at all. Journalism can not produce manythings that are fulfilling a larger portion of populations interests.News organizations have converted the greater part of journalism into saleable commodity in the fast moving market. Jouralism has been victimized today, by the shrewedly profit seeking business enterprises, who have been utilizing the innovative part of journalism as quickly marketable products by pulverzging all ethical codes.

Journalists,oftenly try utmost to preserve and implant the ethics of journalism at their innovative works, but ‘Editor’s yardstick’ does not concede or allow its excellence as to fulfill the need of buiness owner. ‘Expression of truth’ is intrinsically presented in colourful manner and emotionally well as to confide the right one. What does it signify? Is it mean the incompetency of journalists in retaining ethical codes. Big houses of news organization have been trying to control the advancement of innovation n journalism -just to preserve the interests of fewers-to empower the potential groups-by keeping a larger portion of population in darkness. Is it balance?

News organizations are ‘news manufacturing concern’ today, find opportunistically wide marketability by humiliating all ethical codes. Yes, the ‘logo or insignia’ of ethical codes are displayed well! Modern journalism is very badly in the grip of atrocious capitalism. It resort so many tricky practices to amaze or attract a larger populations by hedging the objectives just to making money.